Let’s face it: for many companies, the days of the traditional office setting are gone. Online communication is making it easier for employees to work from home or on the road, while mobile devices and enhanced IT are providing the infrastructure for business to be done anywhere.
In short, many of us no longer live in an “Office 1.0” world.
But that doesn’t mean the value of real estate in the world of Office 2.0 has plunged for good. Instead, businesses are finding new uses for space that rarely occurred in the past. If your own business is going to maximize its own real estate value, you should consider how businesses are utilizing their space with new and innovative strategies.
Real Estate as a Selling Point
In Office 1.0, there were generally two variables that attracted both clients and talent: the location and quality of your offices. These days, we see more and more companies finding new ways to make their real estate a key selling point for attracting new business.
Location still matters, but not always in the same ways it did in Office 1.0. Commuting time is still important, but so is the environment your real estate finds itself in. Your office location doesn’t just determine the time it takes to travel to and from work, but what kind of restaurants your employees can find for lunch breaks or whether or not they’ll be able to find a WiFi connection nearby. The world is more interactive than ever, and your location needs to reflect that.
Real Estate as Digital Infrastructure
Companies who work primarily online use their offices not just as a place to hold their desks and chairs, but as a “home base” from which they operate their entire infrastructure. As high-definition televisions display their latest work in the lobby, their offices are used as IT hubs that allow their employees more digital freedom than ever before through technology like VoIP and cloud data storage.
Even if your mobile employees only need to remain digitally tethered to your work space in order to contribute, the quality of technology in your offices can help shape your office’s efficiency. If you are a “2.0” company living in a “1.0” space, your business is not seeing the profits it could otherwise reach.